Internet Marketing Dictionary
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Seven Deadly Sins
These 7 vices, which the medieval
church said were the 7 cardinal sins, are
powerful motivating factors in human psychology:
- Avarice
- Anger
- Envy
- Gluttony
- Lust
- Pride
- Laziness
Many product benefits are based on appealing to these
powerful motivating factors.
See also:
AIDA,
copy writing,
deadline,
filter words,
free bonus,
headline,
Maslow's Pyramid,
Readers Digest Formula,
USP.
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