Internet Marketing Dictionary
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Search Engine
A web site that allows a person to search for other sites of interest.
Promoting your site in search engines is a very powerful way of increasing traffic.
Search engines can be divided into 3 main categories (some engines fall into more than one category):
Although their are many search engines, it is not that important to be listed in most of them. It is
more important to concentrate on the 20-30 leading search engines.
Your strategy should include trying to get a good rank on the crawlers, trying
to get listed in the directories, and using pay per click advertising on
Goto.
See also:
doorway,
Goto,
keyword,
keyword density,
meta tag,
popularity,
rank,
search engine,
spamdex,
submit.
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