Internet Marketing Dictionary
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Popup
A popup window is an additional browser window that appears when a user visits or exits (known as an "exit console") your web site.
Popup windows can be used for a variety of purposes including:
- Showing advertising, including in some cases, banner adverts.
- Showing the form that people use to subscribe to an Ezine. This can be effective way to grow subscriptions fast.
- Sales orientated sites, using a popup window, in conjunction with a Lift Letter to increase conversion of visitors into customers.
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