Internet Marketing Dictionary
>
Headline
The headline is the doorway to your sales letter or advert, that appears at the top of the message.
The headline is undoubtedly the most important part of an effective sales letter, and the most
common weakness of beginning copy writers is not spending sufficient time on the headline.
An effective headline should:
- Be a sentence or phrase.
- Be placed at the beginning of the text (like a chapter heading).
- Be written and presented in a style that will make prospects want to read more.
- Contain a promise that one of more of your prospects needs will be satisfied by the product.
See also:
AIDA,
copy writing,
deadline,
filter words,
free bonus,
Maslow's Pyramid,
Reader's Digest Formula,
Seven Deadly Sins.
Related Links
|
|
Affiliate Marketing
|
Auction Marketing
Jim Wilson's eBay Secrets
How to REALLY make a full-time income from eBay
eBay Mega Pack
The ultimate eBay and Auction success kit. Expert eBay marketers including Jim Wilson, Maria Vowell, Jim Cockrum and others, reveal their techniques and tactics for profiting on eBay.
|
|
eBook Publishing
|
Search Engines/Advertising
SEO Elite
Get a top 5 Google ranking in under 30 days
|
|
Web Design
WebHostingPicks.com
Need a web host for your site? Find the right one for you using this great search engine.
|
|
|
