Internet Marketing Dictionary
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Co-Branding
Many web services provide features that can be incorporated or linked into other web sites, often for free.
These include things like self-replicating sites provided by
affiliate programs, sophisticated scripting functions, and content.
In many cases, in order to make these types of services more attractive to the site incorporating them,
a co-branding feature may be available.
Co-branding usually means the user is able to incorporate their own logo, colors, graphics etc., into the
feature that is being provided by the 3rd party.
See also: self-replicating site.
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Affiliate Marketing
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Auction Marketing
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eBook Publishing
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Search Engines/Advertising
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Web Design
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